Founded in 1937, Physician’s Formula emerged from a heartfelt story of Dr. Frank Crandall creating the first hypoallergenic cosmetics for his wife with sensitive skin. This story is at the heart of the brand’s philosophy: offering makeup that caters to sensitive skin without sacrificing style and quality. Over the years, Physician’s Formula has stayed true to this vision, constantly adapting to new technological advances and trends while adhering to hypoallergenic and non-comedogenic standards.

Physician’s Formula is celebrated for its innovative and skin-friendly products, ranging from foundations to mascaras, all enriched with beneficial ingredients like vitamins, minerals, and antioxidants. The brand’s commitment to skin health is evident in its exclusion of over 150 known skin irritants, including parabens and synthetic fragrances. This focus on purity is complemented by environmentally responsible practices, such as eco-friendly packaging and cruelty-free production. This blend of high-quality, conscientious cosmetics at affordable prices has established Physician’s Formula as a trusted choice among dermatologists and makeup enthusiasts, distinguishing it in a competitive market.