ModelCo, an Australian beauty brand, has been at the forefront of innovative and ethical cosmetics since its establishment in 2002. The brainchild of former model agent Shelley Sullivan, ModelCo rose to fame with its revolutionary self-tanning products, which introduced a new level of ease and efficacy to the beauty regime of women around the world. The brand has since expanded its range to include a variety of makeup, skincare, and tanning products, all characterised by their high quality, innovation, and user-friendliness. ModelCo’s products are designed with the modern, style-conscious consumer in mind, combining functionality with luxury. Known for pioneering the ‘beauty-on-the-go’ concept, ModelCo’s products, like their iconic LashWand Heated Eyelash Curler and Turbo Lashwand Heated Eyelash Curler, have garnered a cult following for their ability to deliver professional results with minimal effort.

The essence of ModelCo’s philosophy is a commitment to cruelty-free and ethical beauty solutions. The brand has been a strong advocate for animal welfare, ensuring that all their products are PETA-certified and cruelty-free. This ethical stance is complemented by a dedication to creating products that are not only effective but also safe and gentle on the skin. With a focus on innovation, ModelCo continues to push the boundaries in beauty, developing unique and advanced formulations that cater to the evolving needs of their customers. Their success is reflected in their global reach and recognition, making them a favourite among beauty enthusiasts and professionals alike. ModelCo’s journey from a niche Australian brand to an internationally respected name in the beauty industry exemplifies their commitment to bringing innovative, ethical, and high-quality beauty solutions to the forefront of consumer consciousness.