Maybelline New York, established in 1915 by Thomas Lyle Williams, has a rich history rooted in innovation and accessibility in the cosmetics industry. Originating from a simple idea to enhance eyelashes, Maybelline’s journey began with the creation of its first cake mascara, which set a new standard in beauty. Over the years, the brand has grown to offer a diverse range of products, renowned for their quality and affordability. Iconic items like the Great Lash Mascara and the inclusive Fit Me! range demonstrate Maybelline’s dedication to catering to a wide array of beauty preferences and skin tones.

The brand’s marketing has played a crucial role in its global recognition, with its memorable slogan, “Maybe she’s born with it. Maybe it’s Maybelline,” resonating across generations. This ethos of empowering individual style is reflected in their selection of ambassadors, such as Christy Turlington and Gigi Hadid, who represent the brand’s inclusive and trend-setting nature. Maybelline has adeptly embraced the digital age, engaging with a younger demographic through social media and digital campaigns. Furthermore, the brand’s commitment to sustainability, focusing on reducing environmental impact and encouraging responsible consumption, highlights its adaptation to contemporary values. This blend of tradition, innovation, and social responsibility has firmly established Maybelline New York as a leading and enduring name in the beauty industry.