Hourglass Cosmetics, established in 2004, has become a revered name in the realm of luxury beauty. Founded by Carisa Janes, the brand’s inception was driven by a desire to create cosmetics that were not only indulgent and high-performing but also innovative and cruelty-free. Hourglass is acclaimed for its breakthrough formulations and technological advancements in makeup, setting it apart in an industry often dominated by traditional approaches. Their product range, encompassing foundations, powders, lipsticks, and more, is celebrated for its superior texture, lasting power, and aesthetically pleasing packaging. A hallmark of Hourglass Cosmetics is the Ambient Lighting Collection, which utilises Photoluminescent Technology to refract light and create the appearance of smoother, softer, and more radiant skin. This focus on creating products that enhance rather than mask natural beauty has garnered Hourglass a loyal following and solidified its status as a leader in the luxury makeup sector.

Beyond its commitment to luxury and quality, Hourglass Cosmetics is a staunch advocate for animal rights and operates with a cruelty-free ethos. The brand’s dedication to being 100% cruelty-free has led them to create an extensive range of vegan products, aligning with a growing consumer demand for ethical and responsible beauty. Hourglass not only delivers exquisite and effective makeup but also embodies a conscientious approach to beauty, resonating with a modern audience that values both aesthetics and ethics. Their innovative spirit and commitment to animal welfare have set new standards in the beauty industry, proving that luxury and responsibility can coexist. Hourglass Cosmetics’ journey from a visionary brand to an influential player in the global beauty market exemplifies their success in offering a unique blend of luxury, innovation, and ethical beauty.