Fenty Beauty, launched by Rihanna in 2017, has transformed the cosmetics industry with its commitment to inclusivity and diversity. Breaking norms with its launch of 40 foundation shades, the brand addressed the long-standing issue of limited color ranges in beauty products, particularly for deeper skin tones. This move, known as the ‘Fenty Effect,’ set new standards for the industry, reflecting Rihanna’s vision for a brand where “every woman feels included.” Fenty Beauty’s range extends beyond foundations to lip colors, highlighters, and skincare, all embodying the same inclusive philosophy.

The brand’s impact is also evident in its marketing and corporate practices, featuring diverse models and promoting a message of empowerment and acceptance. This inclusive approach has earned Fenty Beauty critical acclaim and a loyal customer base. Their commitment to cruelty-free products aligns with modern ethical standards, and their effective use of digital marketing has fostered a strong online community. Fenty Beauty stands as more than just a cosmetics line; it represents a cultural shift towards a more inclusive and representative beauty industry, mirroring the ideals of its founder and resonating globally.