Founded in Toronto in 1984, M.A.C (Make-up Art Cosmetics) quickly rose to prominence in the beauty industry, thanks to its founders Frank Toskan and Frank Angelo. Initially crafted to meet the high standards of professional makeup artists and models, M.A.C stood out for its durable, high-quality products, developed in Toskan’s kitchen and sold in Angelo’s salon. The brand became a benchmark for professional-grade cosmetics, known for its commitment to quality and performance.

M.A.C’s global acclaim stems from its innovative approach to inclusivity and social responsibility. It broke new ground with an extensive range of shades for all skin tones and championed diversity by featuring people of all ages, races, and genders in its campaigns. The brand’s VIVA GLAM campaign, supporting HIV/AIDS causes, exemplifies its dedication to social issues. M.A.C, blending artistry with social consciousness, has maintained its status as a leader in the beauty industry, celebrated for its rich pigmentation, durability, and versatility, and remains a symbol of inclusivity and diversity in the world of cosmetics.