Founded in 1997 by Romanian-born Anastasia Soare, Anastasia Beverly Hills began as a revolutionary force in the beauty industry. Soare’s innovative ‘Golden Ratio Method’ for eyebrow shaping quickly established the brand as a leader in luxury brow grooming. Initially focusing on brow products like pencils, powders, and gels, the brand’s Beverly Hills salon became a celebrity favourite, setting the stage for its luxury status. As the brand grew, so did its range of products, branching out to include a diverse array of makeup items. These ranged from eyeshadows and lipsticks to contour kits and foundations, with each product reflecting the brand’s commitment to quality, performance, and inclusivity.

Anastasia Beverly Hills is renowned for its high-quality formulations, long-lasting wear, and rich pigmentation, earning accolades for products like the Modern Renaissance Eyeshadow Palette. The brand’s effective use of social media, particularly Instagram, has been pivotal in engaging a global community of beauty enthusiasts and makeup artists. This approach has not only expanded its reach but also cemented its status as a trendsetter in the beauty world. Through its continuous innovation and understanding of consumer needs, Anastasia Beverly Hills maintains its reputation as a leading name in makeup and beauty, embodying a blend of luxury, inclusivity, and trendsetting prowess.